60 of the Best Women’s Clothing Brands to Sell on eBay

When Kirstie (my wife) and I were still in college we didn’t party or drink. Not only are we Mormon, but we just didn’t have time for it! In addition to being a full time Physiology and Developmental Biology student, I working 40-50 hours a week managing a boy’s home. We we managing to keep our heads above water, but just barely. That is, until Kirstie got pregnant. Followed by extreme morning sickness.  She was unable to eat and was losing up to 5 pounds a week instead of gaining. I knew I couldn’t keep up my pace and abandon herfor 14 hours a day for school and work. I needed to come up with a solution – and quickly – that would allow me to stay home and take care of her.  Enter: selling on eBay.

While it wasn’t quick, I started selling off things around our house that we no longer needed (and some we did need…times were hard…).  Within two years we had grown our little sideshow into a $100k a year business that gave me the flexibility to stay home for Kirstie’s next pregnancy!  So how did we do it? What exactly did we sell? Well, since you’re here, you probably are guessing that we made a ton of money selling women’s clothes on eBay….and you’re right.

Who wore it better? Who doesn’t try on shoes while thrifting? haha

As much as it hurts my manhood to admit it, if I could attribute my success on eBay to something, it would be women’s clothing.  Specifically, learning what the best clothing brands to sell on eBay are. For the first two years of selling online, women’s clothing made up more than 50% of our sales.  It is as plentiful as it is profitable in almost every part of the country (and the world for that matter), so if you are interested in selling clothing on eBay, the women’s clothing section is one of the best places to start.

Unfortunately, it is also one of the most intimidating sections of any thrift store.  Rack upon rack of clothing from more brands than you can possibly imagine.  Even after selling online (mainly eBay) for several years, we have barely heard of half the brands we come across.  Since it’s not effective to look up every single thing you find, we decided to put together a list of the most common and profitable brands for sellers to look for.  After all, know what to sell on eBay is more than half the battle!

pin for best women's clothing brands for selling used online

If you can recognize all the brands on this list, you will very rarely go home empty-handed from any thrifting expedition.  So if you’re serious about selling used clothing online, let’s get into it!

Before we start though, I’ll warn you that you won’t find anything like Louis Vuitton or Gucci on this list.  Everyone knows they’re valuable. We have done our best to talk about brands you’re likely to find (and might not know), not just the most expensive brands available.  Because of that, some brands may not be exciting or flashy.  While high dollar sales are fun, these “bread and butter” brands make up 80% of the orders we send out every day.  Even after all these years on eBay, we are learning new brands on a weekly (and sometimes daily) basis.  With that in mind, I firmly believe that this list will benefit even long-time sellers.  However, if you are just starting out, knowing these 60 brands will put you MONTHS ahead of the competition!  While everyone else is struggling to figure out how to find brands that will sell in the over-saturated clothing market, you will be snatching some of the best clothing brands to sell on eBay that they’ve never heard of! After you figure out what to sell on eBay, you’ll just have to figure out how to deal with that huge flux of inventory and orders! 

The Best Clothing Brands to Sell on eBay

1. EILEEN FISHER

selling eileen fisher on eBay

Most Common Types of Clothing: Blazers, tops, sweaters, dresses, and slacks.

What to Look For: The most profitable Eileen Fisher pieces are typically ones that are the most trendy or current.  The brand name doesn’t have enough clout to make older and dated pieces valuable.  Keep a special look out for pieces current enough that you can still find them on Google (using the style number).  Then, you will be assured that they are current and you can use a stock photo!

The Current Market Outlook: Eileen Fisher is a popular enough brand that we often look for it outside of thrift stores (e.g. at Nordstrom Rack).  Because it is both popular and expensive, the market for gently used pieces is huge.  The market has dropped off a bit due to saturation but, unless the piece is overpriced, we almost always pick up Eileen Fisher pieces.

Resale Value: Medium-High


2. FLAX

selling flax on ebay

Most Common Types of Clothing: Dresses, skirts, and rompers.

What to Look For: If you aren’t familiar with it already, you’ll quickly come to know the look of linen just by thrifting.  Because their clothing is made of linen (which comes from flax, shocking I know), you typically won’t find any flamboyant colors. While there are some vintage tie-dye pieces, current trends dictate that their recent pieces are subdued whites, grays, browns, etc.  Their linen overalls are, without a doubt, their most popular items (some people list them as rompers but let’s be real, they’re overalls), and can sell for over $200 in used condition.  Otherwise, style doesn’t seem to matter much and if the item is large but damaged, people may still buy it just for the fabric.

The FLAX tag may alternatively read FLAX DESIGNS and vintage pieces often say: FLAX by Jeanne Engelhart (she was their lead designer in yesteryear.  Now she has changed her name to Jeanne Angelheart and specializes in crazy).

The Current Market Outlook: Flax is an unusual enough brand that we have had no problems moving it in the current market. We only find a couple pieces per month, so the market is unlikely to get saturated anytime soon.

Resale Value: Medium-High


3. FREE PEOPLE

selling free people used clothes on ebay

Most Common Types of Clothing: Tops, blazers, cardigans, sweaters, etc.

What to Look For: In 2001, Free People went through a radical redesign in an attempt to get rid of its “Junior” stereotype.  Now, they describe their perfect customer as “a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic.”  With that in mind, look for bright florals, sheer fabrics, and crazy boho designs. Beaded designs are some of the more valuable that can be had, while basic shirts typically won’t even bring in $10. When you see the characteristic little metal brand tag, be sure to check twice since there are many knock-offs now using the same type of labels. Also, be on the lookout for sub-brands of Free People such as We The Free.

The Current Market Outlook: Free People has been one of the brands that was hit the hardest by the massive influx of resellers. While complex and unusual items still do well, most thrift stores know the brand and basic tops can cost $10 or more, totally ruining the chance you have for any profit.

Resale Value: Low-Medium


4. DALE OF NORWAY

used dale of norway clothing on ebay

Most Common Types of Clothing: Cardigans and pull-over sweaters

What to Look For: Look for wool knit Christmas-y type patterns. The brighter the colors, the more the sweater is typically worth. Women’s sweaters are much more common, which means they’re worth much less. We find a couple women’s sweaters a month, but have only found a handful of men’s sweaters in years of thrifting. The men’s sweaters sold almost instantly for over $100 apiece, so we won’t complain too much. But I sure wouldn’t mind more of them!

​The only places we’ve managed to find Dale of Norway pieces are estate sales and thrift stores. Be very aware of flaws, as wool tends to have moth/wear holes which are hard to see. Also be on the lookout for sweaters from Fjallraven, Oleana, and Skjaeveland. L.L. Bean also has a line of sweaters made in Norway which are valuable for resale. Finding out if a sweater is Norwegian wool is simple, as it is a high-end product and is always marked either near the brand tag or materials tag.

The Current Market Outlook: Brands like Dale of Norway can weather any market. They’ve been around for so long and have made a reputation built on quality items, that many people will still pay top dollar for their sweaters – even old ones. While the market has dropped off a little bit for old cardigans, anything that is brightly colored, unusual, or current still sells very well. Most pieces that you find will be vintage and worth around $40.

Resale Value: Medium-High


5. DIANE VON FURSTENBERG

best things to sell on ebay for profit dvf

Most Common Types of Clothing: Dresses, business casual wear

What to Look For: Diane Von Furstenberg is best known for its iconic wrap dress, but creates clothing ranging from business casual, to trendy party dresses, to $1,000 coats and gowns. Their items can really only be found by checking tags, as the style is not easily discernible from dozens of others you’ll find. Dresses usually sell for $100+, but this is heavily influenced by current styles and simply how cute the dress is. Tops generally fall in the $20-40 range in good, pre-owned condition.

The Current Market Outlook: If something is basic and in plentiful supply, you can bet that it isn’t worth much. So, be on the lookout for eye-catching pieces.  Diane von Furstenberg pieces in bright colors, good fabrics (such as silk), and more expensive pieces like trench coats and full dresses still do well in the market.

Resale Value: Medium


6. WILSON

selling clothing on ebay for profit wilsons leather

Most Common Types of Clothing: Leather goods (mostly jackets, but also look for pants, skirts, vests, etc.)

What to Look For: Wilson’s Leather Jackets are probably the most common brand of leather jackets we find at thrift stores.  The majority of them are similar, ill-fitting jackets from the early 90’s and have very little resale value.  The notable exceptions are jackets of unusual colors or design, and jackets with a history.  Fringe, beads, embroidery, and feminine colors all make for winning finds.

The Current Market Outlook: The market will never be saturated with high quality, unusual products.  Leave the traditional, boring leather jackets on the rack (since they’re typically overpriced anyway), and keep your eyes open for the gems.  When you find something unusual, price it high and content yourself knowing that the right buyer will come along eventually.  We just sold a purple Wilson’s jacket for $200 (we paid 6), but it took over a year.

Resale Value: Medium-High


7. RISING INTERNATIONAL

what to sell on ebay bolo rising international

Most Common Types of Clothing: Jackets, purses, dresses, tops

What to Look For: You know the style: purses and jackets that look like they’ve been stitched together by a hippie out of colorful rags. Look for hoodies, jackets, dresses, and bags – the more colorful and distressed the better.  Also, 3D embellishments (such as flowers) add value.


The Current Market Outlook: Despite what many low-ballers seem to think, the market for Rising International remains excellent. People routinely price jackets and sweaters under $20, but if you take good pictures and price at $30-$35, as we do, buyers always seem to come. Because every piece is so different, if somebody wants your specific pattern and style, they are willing to pay to get it.

Resale Value: Low-Medium


8. MOSCHINO

used moschino authentic luxury brands on ebay

Most Common Types of Clothing: Full-line of women’s wear with a focus on higher fashion

What to Look For: Keep an eye out for the brand tag that says “Moschino” on it.  I wish I could be more helpful here, but the only time we’ve found anything of this brand, it’s because we’ve been checking all the brands on a rack. Pieces are so varied, it’s hard to nail down a style to look for.  As far as brand names go, there are three main lines made by Moschino that you could possibly find:

  • Moschino – This is the main line of both men’s and women’s clothing.  It is the most exclusive and difficult to find.
  • Moschino Cheap and Chic – This is a secondary women’s line.  It is typically more ready-to-wear fashion at a more accessible price.  Post-2014, this line changed to the name Moschino Boutique.
  • Love Moschino – This is the diffusion line that makes both men’s and women’s clothes. It is the least valuable line and one that you’ll want to do research on before buying.  From 1986-2008 this line was known as Moschino Jeans.

The Current Market Outlook: Moschino items are very difficult to find, and so hold their value very well. We only find a piece every month or two, but when we do, we price it high and wait for the right buyer to come along. Because the items are unusual and are kind of rare at thrift stores, it is unlikely that Moschino will disappear from any What To Sell on eBay lists any time soon. However, the lower-end the line, the less value it holds.

Resale Value: High


9. PENDLETON

how to find thrift store pendleton items to sell on ebay

Most Common Types of Clothing: Button-downs, jackets, blazers

What to Look For: Everyday vintage Pendleton wear is not of much worth to the everyday reseller. The real money is in Western Wear, colorful sweaters, plaid shirts, and jackets. Keep an eye out for Aztec and Southwestern prints in bright colors. Also, we’ve only ever found them at thrift stores, but Pendleton wool blankets (particularly limited edition runs) can be found at estate sales and antique malls.  We don’t bother picking up dated (1980’s-esque) blazers or jackets.

The Current Market Outlook: It used to be that anything with the name Pendleton on it could sell well on eBay. Unfortunately, that is no longer the case. Pieces that are drab in color and/or are totally out of style are very, very difficult to sell. However, the price for brightly colored and patterned pieces has actually gone up due to the increased brand awareness.  Highly desirable period pieces are hard to find, but if you intentionally source for them at antique malls, estate sales, and online, you will find them.

Resale Value: Medium


10. HARLEY DAVIDSON

harley davidson on ebay infographic

Most Common Types of Clothing: Jackets, pants, shirts, vests

What to Look For: Vintage and leather. I’ve seen vintage Harley shirts with crass sayings on them go for over $300 on auction – the more offensive the better. If it’s old, someone wants it. If it’s leather, someone wants it whether it’s old or not. We’ve sold leather vests, pants, and jackets. The more valuable ones will have some sort of embroidery, a large logo, or other decoration.

The Current Market Outlook: Not only is Harley Davidson one of the best-known brands on this list, but it is also easily one of the best clothing brands to sell on eBay. Depending on the season, riding gear and lifestyle motorcycle gear is a very hot market. T-shirts don’t hold their value well unless they have great content or are vintage. Riding gear, boots, and other leather items hold their value very well. Its high-quality leather items are usually priced high at thrift stores, but we double or triple our money on leather riding jackets that we find on craigslist all the time. While tripling your money isn’t very exciting when you’re at the Goodwill Bins, when you’re talking about buying a jacket for $100 and selling it for $300, it gets a lot more interesting.

Resale Value: Medium

Not to mention all of our future premium articles! If you want to invest in your business, this is the best way to do it. You could figure out everything we share for yourself but it will probably take you the same 6 years it has taken us. If you value your time and want to make money instead of blundering around, join us!


11. VICTORIA’S SECRET

Most Common Types of Clothing: Athletic leggings, shirts, jackets

What to Look For:  It used to be that looking for the Victoria’s Secret logo or a giant “LOVE” was the fastest way to find Victoria’s Secret clothing. While this is still true, there have been lots of companies that have ripped off the VS style. We typically look for the dog logo and the Victoria’s Secret spelled-out logo on hoodies and jackets. When it comes to value – the bigger the logo, the more the piece is worth.  It seems that the main reason people wear Victoria’s Secret is that so other people know they are wearing Victoria’s Secret. So the more obvious the clothing makes it, the more we ask for it. Pretty much the entire gamut of Victoria’s Secret clothing is valuable; including leggings, workout tops, bras, swimsuits, sweaters, hoodies, jackets, etc.

The Current Market Outlook: The market for quality Victoria’s Secret pieces is very hot right now.  However, the profit margins are not high.  We classify VS pieces as “bread and butter” and try to move them quickly.  Also, we have found that Victoria’s Secret is selling better on Mercari than eBay at the moment.

Resale Value: Low


12. MICHAEL KORS

Most Common Types of Clothing: Full line of women’s wear

What to Look For: Michael Kors makes not only women’s and men’s clothing, but accessories, jewelry, footwear and fragrances.  While men’s clothing tends to sell more quickly, since this is a “women’s clothing” eBook… be sure to keep an eye open for purses, jackets, and dresses.

The Current Market Outlook: As it is one of the most well-known and accessible “luxury” brands, The Michael Kors market has been severely diluted lately. A lot of resellers will not even pick up Michael Kors pieces unless they are new with tags, or something besides the basic MICHAEL Michael Kors line. We will still pick up Michael Kors pieces, but only Jackets or dresses that seem particularly cute or nice.

Resale Value: Low-Medium


13. TORY BURCH

Most Common Types of Clothing: Tops, blazers, dresses

What to Look For: If there is anyone who is proud of their logo, its Tory Burch.  They favor huge, easily noticeable brand tags and often emboss their logo on their purses and shoes.  If you’re checking tags, you can’t miss it.  Unfortunately, thrift stores rarely miss it either – so expect to pay up.  While it’s more rare than Burberry, be aware that there are many Tory Burch fakes out there, particularly in footwear and purses.

The Current Market Outlook: Tory Burch items are a rare find at thrift stores and pretty much anything you find will be worth picking up.  Used items typically hold their value well enough that we also source Tory Burch online (on Facebook Marketplace, Craigslist, etc.).

Resale Value: Medium-High


14. BURBERRY

Most Common Types of Clothing: Shirts, blazers, and trench coats

What to Look For:  Because Burberry has been around for so long, it is not as uncommon as you’d think to find pieces at everyday thrift stores.  However, we only find a couple genuine pieces for the hundreds of knock-offs that we find.  Be extremely careful and try to authenticate what you have *before* buying, as you can’t sell fakes.  Look for the famous Burberry Nova Check on all sorts of clothing, scarves, shirts, and the iconic trench.  If you’ve got time to kill, we’ve also found Burberry glasses (frames) by going through the large bin of glasses you find at every thrift store.

Also watch for Burberry’s lowest clothing line: Burberry Brit.

The Current Market Outlook: The easier an item is to find, the less it ends up being worth.  Because of this, the vintage Burberry Trench has been hit the hardest.  But even with the current level of saturation, you can expect trenches to sell for $100+ and t-shirts for $50 or more.

Resale Value: High


15. ST. JOHN

Most Common Types of Clothing: Sweaters, blazers, and dresses

What to Look For: While St. John is best known for knit clothing, they make a full range of women’s wear – including dresses, coats, business attire, shoes, etc.  Because St. John tends toward business and fashion wear, don’t bother looking for it in the t-shirt and athletic gear section.  Instead, you’ll have to be checking tags in the dresses and blazers to come across anything.

The Current Market Outlook: A few years ago, there was such a dearth of high-end used clothing, that people would pay high prices for St. John items even if they were out of style or in poor condition. There is much more competition on the market now, and things that are basic or out of style typically do not sell. These are the typical items we find, and while we will still pick them up if they’re cheap, we typically can’t get more than $20-30 for them.  St. John is one of the few high-end brands that we don’t intentionally source for locally.  A few years ago I bought a new with tags St. John dress that retailed for $1240.  I haggled down to $150 and expected to flip it for $500+.  Even though it was a good and current style it took over a year to sell and ended up going for $119.95 with one bid when we started it on auction.

Resale Value: Medium


16. BODEN

Most Common Types of Clothing: Dresses, tops, and outerwear

What to Look For: Boden makes trendy, “chic” styles.  Look for brightly patterned or unusually cute dresses, jackets, skirts, and tops.  When I find Boden clothing, it’s typically because something unusual has caught my eye and I’m checking to see if it’s an Anthropologie piece.  Boden also makes a lot of linen pieces, so if you see something linen, check that brand! (Which you should be doing anyway…)

The Current Market Outlook: Boden items were never amazing sellers, so the market hasn’t changed that much.  We pick up especially cute items and add them to our bread and butter stock.Resale Value: Low-Medium


17. CARHARTT

Most Common Types of Clothing: Jackets, vests, scrubs

What to Look For: Growing up a rural town, I considered Carhartt to be high fashion at a young age and everyone is highschool agreed with me!  However true or not this may be… since items are surprisingly expensive, they remain good sellers on eBay.  While Carhartt actually makes a wide range of clothing, we only look for 3 things in the women’s section: Workwear, hoodies, and scrubs (yes, medical scrubs).

The Current Market Outlook: The market for used workwear is huge, especially for Carhartt, as it has become more lifestyle-wear than just work attire. Interestingly, people will often pay just as much for a used Carhartt piece as a new one. There is a stigma attached to being the person wearing a brand new, crispy Carhartt jacket on a job-site. We do avoid most T-shirts, but don’t be scared of jackets or pants that are beat up, stained, etc. because people want them!

Resale Value: Medium


18. LANDS’ END

Most Common Types of Clothing: Coats and tops

What to Look For: Land’s End was one of those brands that we always saw, but never picked up until recently. I happened upon a Lands’ End down trench coat at the Goodwill outlet and picked it up just because it was down. It sold the next day for around $50 and made us wonder what we had been missing out on this whole time!  Ignore basic shirts, but pick up coats, trenches, etc.

The Current Market Outlook: The market will never be saturated with high quality goods. So if you’re finding great pieces, such as parkas, current style trench coats, and down jackets, people will buy them. If it is the type of piece that they could find at any thrift store, such as Land’s End blazers, blouses, etc., they will be sitting in your inventory for a long time.

Resale Value: Low-medium


19. ETCETERA

Most Common Types of Clothing: Dresses, skirts, and tops

What to Look For: ETCETERA defines itself as “Classic with a Modern Twist.”  Unfortunately, this translates to “difficult to identify because they don’t have a strong identity.”  You should be identifying and checking the tags on trendy items anyway, so that is the most common way you’ll find ETCETERA.

The Current Market Outlook: Etcetera is an unusual brand with a loyal following. The market has slowed down recently and this has become more of a bread and butter brand, but we still pick it up whenever we can!Resale Value: Low-Medium



20. LIFE IS GOOD

Most Common Types of Clothing: Hats, shirts, hoodies, and jackets

What to Look For: You probably won’t find any Life is Good items by just walking down an aisle, as they tend to blend in.  If you’re going through everything on a rack however, you’ll quickly learn to recognize their small clip-art style logos with quirky sayings.  The resale value of t-shirts is pretty low unless they have an unusually good saying on them, but stay on the lookout for hoodies, jackets, and hats.

The Current Market Outlook: The market has really fallen for Life is Good pieces recently. While we’re still moving items, they are typically only the “better pieces” with large or excessively cute logos. Our hats and shirts have been selling in the $10-15 range and jackets a bit more.

Resale Value: Low


21. LILLY PULITZER

Most Common Types of Clothing: Button-up shirts, shorts, pants, and blazers.

What to Look For: Lilly Pulitzer is a bright, fun, high-end brand which can be extremely profitable to resell.  Because of its popularity in high society, Lilly Pulitzer has earned the title “Queen of Prep.”  Look for bright florals and geometric patterns when sourcing for Lilly Pulitzer items. People love bright florals, so we check the brand of all bright items that we see, and if they are a halfway decent brand, pick them up. Lilly Pulitzer items are incredibly difficult to find in our area, but we see people who regularly find items both in thrift stores and at the Goodwill outlet. The most common pieces that we find are button down shirts and they sell very well.  Lilly Pullitzer for Target pieces can be profitable, but be sure to look them up as they typically don’t sell for as much as the main line.

The Current Market Outlook: As we don’t find pieces very often, I can’t comment on how the market has changed. I can, however, say that the pieces that we do find typically sell in the $20-$40 range for a basic button front shirt.

Resale Value: Low-Medium


22. CHRISTIAN DIOR

Most Common Types of Clothing: Tops, blazers, dress pants

What to Look For: Christian Dior was a French designer who came into his own in the early 19th century, putting France on the map for high fashion.  While their items can be bold in style, they are mostly in blacks and whites.  Look for the “Christian Dior PARIS” tag, but be sure to authenticate any pieces you might find.  Christian Dior pieces don’t typically have a look besides “fashionable,” so be checking tags all the way down the rack!

The Current Market Outlook: Christian Dior has excellent brand recognition and the market for used items is very healthy.  Because they are rare finds, the market for Christian Dior items has withstood most of the saturation.

Resale Value: Medium-High


23. DOLCE & GABBANA

Most Common Types of Clothing: Basic shirts, jackets, and skirts

What to Look For: If you’ve been thrifting for any length of time, you probably think you’ve found a Dolce & Gabbana piece or two.  The sad truth is, you probably haven’t. Authentic D&G items are typically only found in high-end estate sales or resale stores, but fakes abound everywhere.   Whatever you find, go find a comfortable spot to sit and look it up and authenticate it.  If it’s real, that might be the only piece you need to find that day!

The Current Market Outlook: D&G is considered the height of Italian Fashion and their pieces are priced accordingly.  As with other high-end brands: authenticate the piece, price it high, and wait for the right buyer.

Resale Value: High


24. RAG & BONE

Most Common Types of Clothing: Jeans and shirts.

What to Look For: Rag & Bone is a relatively new (less than 10 years old) New York company that makes trendy clothing in cute, but hard-to-recognize styles.  In other words, you’ll have to be looking at brand tags to find the brand. They have a consistent and recognizable tag, however, so as long as you recognize the name, you’ll be in business.  As with many brands, your location will highly influence whether or not you find certain brands. Rag & Bone items are extremely rare in our neck of the woods, but if you live in a large city (or closer to New York), you’ll likely have better luck.

The Current Market Outlook: The majority of Rag & Bone pieces we’ve found have been in very good condition, which is necessary for a high resale value.  The market for nice pieces (such as jeans or other denim) is holding quite steady. Shoes have not done nearly as well for us, and tops fit more into the bread and butter category.

Resale Value: Medium


25. Brunello Cucinelli

Most Common Types of Clothing: Sweaters and shirts

What to Look For: Brunello Cucinelli is a man that any hustler or flipper can look up to.  He started his own clothing company making brightly colored cashmere sweaters with only $550 (after dropping out of school), and a mere 40 years later he is worth in excess of one billion dollars!  Even today, the company is known for its exceptional quality of cashmere. You are unlikely to find pieces at a local thrift, but we’ve had luck at estate sales and auction houses. Unlike his original brightly colored pieces, more recent pieces are often made in understated and business appropriate colors.  

The Current Market Outlook:  Because this brand is high-end and rare to find, the market isn’t saturated at all. Pieces that are damaged may also still be worth selling just for the material, so I would say that the market outlook is as strong as ever.Resale Value: High


26. RALPH LAUREN

Most Common Types of Clothing: Full women’s line.

What to Look For: New resellers are often confused when they hear that Ralph Lauren pieces can sell for thousands of dollars in used condition.  This is because, unlike most brands, Ralph Lauren actually has a tiered tag system with a different color for each line/price range. While the higher-end pieces are obviously more difficult to find, the hierarchy goes as such (from most to least expensive):

  • Purple Label
  • Black Label
  • Blue Label (this is Polo by Ralph Lauren)
  • Silver Label
  • Green Label (Lauren by Ralph Lauren)

The Current Market Outlook: Unless it is black or purple label, Ralph Lauren items are not in high enough demand to sell by virtue of the name alone.  Therefore, look for pieces that are actually cute or nice, and coupled with the name, they will do well in the current market.  If you insist on picking up 90’s style green label tops and dresses, then you can expect them to sit forever.

Resale Value: Low to high depending on the label


27. J.CREW

Most Common Types of Clothing: Tops, jackets, blazers

What to Look For: Trendy items, particularly those made of a desirable material, are great sellers.  Look for cashmere and wool items especially, as we have sold wool pea coats for over $100 in used condition.

J.CREW vs. J.CREW Factory: Given the fact that you see the name “J.Crew” every few items on the rack, it may come as a surprise to you that real J.Crew items are unusual finds.  The majority of the items you find are J.Crew Factory pieces (denoted by two diamonds on the tag under the name), which come from J.Crew’s outlet line.  These are much lower quality, much cheaper, and are worth much less.

The Current Market Outlook: The price for high quality pieces is holding steady.  The market is so saturated with Factory pieces, however, that we only pick them up if they’re exceptionally unusual or cute.

Resale Value: Medium


28. MADEWELL

Most Common Types of Clothing: Tops, dresses, jeans

What to Look For: Madewell is a J.Crew company whose items are aimed at a younger clientele of women than their typical line (in other words, they make cuter things). Sweaters and jackets do extremely well for us, particularly longer, duster style cardigans.  Look for bright colors and unusual patterns.  The stranger something is, the more someone will pay for it if they fall in love with it!

The Current Market Outlook: You’ll have a hard time selling basic Madewell items such as t-shirts (since they weren’t very expensive to begin with), but unique pieces continue to sell extremely well.

Resale Value: Low-medium


29. PATAGONIA

Most Common Types of Clothing: Athletic tops, jackets

What to Look For: Patagonia is a bit of an anomaly in the outdoor world.  With no apparent effort of theirs, they somehow have transcended into the streetwear world and absolutely dominate the “casual outdoor wear” market.  The best selling items from Patagonia are the colorful pieces with outlandish patterns.  Look for unusual fleeces, dresses, and button downs.  However, pretty much anything will sell well and we routinely get $15-20 for used t-shirts that we pick up for a couple dollars.

The Current Market Outlook: Strong and only getting stronger.  Patagonia should be one of your top brands to look for and pick up.

Resale Value: Medium-High


30. ATHLETA

Most Common Types of Clothing: Leggings, sports bras, athletic tops

What to Look For: Athleta is the women’s activewear line of GAP.  It is typically considered higher-end than average GAP pieces and holds its value better.  The company interprets the idea of “activewear” very loosely, so keep an eye out for tank tops, shorts, dresses, sweaters, sports bras, etc.  Heavy sweaters have done the best for us lately.  Also, most Athleta pieces have a model name, so do your best to find it (using the style number), as it can increase your resale value.

The Current Market Outlook: Consistent.  As with most brands, avoid the bottom end of the brand and look for items that were more expensive to begin with.

Resale Value: Low-medium


31. ETRO

Most Common Types of Clothing: Tops, cardigans, and pants

What to Look For: ETRO is yet another Italian powerhouse of fashion.  Originally founded as a textile/prints company, ETRO is known for its complex and beautiful fabric designs.  Their paisley pattern has been iconic since its inception in the late 60’s, and is the most commonly found design in thrift stores. Basic dresses from ETRO sell in the $500-$1000 range new, and can go for hundreds of dollars in pre-owned condition, depending on the style and print.  (Brighter designs do better).  Beyond checking unusual and bright prints, the only way to find ETRO is to be checking tags.

The Current Market Outlook: Most high-end brands hold their value if you are patient, and ETRO is no exception.  Don’t be tempted to do an auction.  We typically price for around 10-25% of what MSRP was, and add a “Best Offer” option if it doesn’t sell.

Resale Value: Medium-High


32. THEORY

Most Common Types of Clothing: Lounge pants, dresses, blazers

What to Look For: When Andrew Rosen (of Calvin Klein) and Elie Tahari got together to form a clothing company, it was destined for greatness.  Not to mention that they launched with a focus on creating comfortable stretchy pants.  They have since expanded to a full range of clothing, but the stretchy pants remain. Theory items look much like other trendy brands, so check tags.  Current styles tend to do best, especially cute dresses and blazers.

The Current Market Outlook: We consider Theory to be a good “bread and butter” brand.  If you find cute items for a good price, they sell.  Just don’t buy crap that no one wants (or if there are already a million for sale), and you’ll do well.

Resale Value: Low-Medium


33. TORRID

Most Common Types of Clothing: Blouses, pants, jackets

What to Look For: Torrid is generally considered a plus-sized clothing company and makes clothing in women’s sizes 10-30.  Originally owned by Hot Topic, Torrid does their best to release extremely current and relevant styles, so older pieces might not do as well for you. While bigger is not always better…in general, larger sizes do tend to sell better.  Look for large, brightly patterned tops, trendy blazers, and dresses.  Since Torrid tries so hard to release what’s hot at that exact moment, older pieces you find might be a bit dated and slow to sell.

The Current Market Outlook: The market for Torrid is fairly saturated, so don’t buy pieces unless they’re special in some way.  Luckily, Torrid is a common enough brand to find that we find one piece worth selling almost every sourcing trip.

Resale Value: Low


34. FENDI

Most Common Types of Clothing: None are common…

What to Look For: We have yet to find a classic Fendi piece at a thrift store, but fortunately have found several of their basic dresses and lower-end pieces (low-end means selling for around $100 used).  The true Fendi line is filled with fine leather and fur pieces, so if you find one, don’t spend all the profits in one place!  Fendi loves to put its name/logo all over its clothing, so keep a sharp eye for the box “F’s.”

The best places to source Fendi pieces is usually online or from classified ads.  Vintage pieces are also hot sellers and can be found in boutiques.

The Current Market Outlook: Extremely strong.  The recent influx of eBay sellers has had absolutely no negative effect on used Fendi prices.

Resale Value: High


35. MATILDA JANE

Most Common Types of Clothing: Tops, skirts, dresses

What to Look For: Matilda Jane is a relative new-comer in the clothing industry.  They make “unpredictable” and “whimsical” clothing, so look for bright and playful prints, most often on skirts and two-tone dresses.  Both women’s and girls’ pieces are worth picking up if you find a cute enough item.

The Current Market Outlook: Matilda Jane items are still new enough that neither eBay or thrift stores are crowded with them.  We consider Matilda Jane items to be middle-of-the-road bread and butter items.

Resale Value: Low



36. JOHNNY WAS

Most Common Types of Clothing: Tops, dresses

What to Look For: Johnny Was is the “expensive” brand that is a holy grail for most new resellers.  Imagine the dress that a flower child would wear if they had an insane amount of patience and embroidery skills, and you have Johnny Was.  Look for embroidered floral, particularly with an Asian flair.  If the piece is complex enough, condition is not as important.  We found a Johnny Was coat that had a huge embroidered tiger on the back.  It was in very poor condition with loose threads everywhere, but we put it on auction and it ended right at $100!

The Current Market Outlook: Johnny Was items are difficult to find, so their value is holding strong.  To add to the happy message, not many thrift stores in our area are familiar with the brand – so we have gotten most of our finds for a steal!

Resale Value: High


37. DOUBLE D RANCH

Most Common Types of Clothing: Leather goods, embroidered blouses

What to Look For: Double D Ranch isn’t even sure how to describe its style… but they summarize it as “a blend between bohemian, cowboy, and Native American heritage.”  We just think of them as really fancy cowboy clothes.  Look for studs, embroidery, and richly decorated items of clothing.  The best selling items are leather (typically jackets) but we’ll pick up anything we can find.

The Current Market Outlook: Very good.  Double D Ranch releases several new collections a year and, often times, people will pay top dollar for items from past collections that are no longer available.

Resale Value: Medium-High


38.  TOPSHOP

Most Common Types of Clothing: Shirts/Dress Tops

What to Look For: Even though Topshop’s parent company has recently filed for bankruptcy, its items still remain desirable and easy to flip.  There are no longer any TOPSHOP stores in the U.S., but that just makes items more valuable!  Topshop has run the entire gamut of fashion and doesn’t have an identity of its own besides “what’s currently in style.”  Be checking tags, and if you want to get a better idea of what they make, their items can still be found at Nordstrom and seen online.

The Current Market Outlook: The market outlook for TOPSHOP is currently up in the air.  In the coming months we’ll be keeping an eye out to see if their bankruptcy filings affect resale, but as of now, it hasn’t and our sales have been consistent.

Resale Value: Low


39. THE LIMITED

Most Common Types of Clothing: Tops & Dresses

What to Look For: Another victim of bankruptcy, The Limited has closed its brick and mortar stores, but continues to be available online after being bought out.  Maybe it’s because people are no longer able to try items on in a brick and mortar location, but we find NWT items from The Limited quite regularly at thrift stores.  Look for clothing that appeals to business women in their 20’s, and you have an idea of The Limited.  Also look for their alternate clothing lines including Express and Justice.

The Current Market Outlook: Fair.  We typically only pick up NWT items or items that are unusual or interesting in some other way.

Resale Value: Low


40. NYDJ

Most Common Types of Clothing: Jeans, pants, & skirts

What to Look For: NYDJ was founded in 2003 to combat the low cut, squeeze-your-muffin-top, uncomfortable jeans that were the rage at the time.  The offer 66 sizes of jeans from petite to maternity, so they have something for everyone!  If we aren’t in the mood to go through every pair of jeans on a rack, we’ll typically walk down the aisle both ways (so we can see the butts of jeans and then the fronts/tags).  The purple tags of NYDJ are easy to pick out.  As with almost all jean brands, boot-cut jeans are out.  Instead, look for boyfriend jeans, cropped fits, and skinnies.

The Current Market Outlook: If you can find current styles, the market remains strong and items sell fast.  If you are selling an out-of-style pair of jeans, you can expect them to sell slowly for little to no profit.

Resale Value: Low-Medium


41. LULAROE

Most Common Types of Clothing: Leggings, dresses, & cardigans

What to Look For: If you’ve been thrifting for any length of time, you can probably pick out Lularoe items from a mile away.  Although their patterns are all different, they become easy to recognize.  Look for long duster cardigans, metallic dresses, and solid colored leggings.

The Current Market Outlook: Fairly poor.  There have been so many Lularoe sellers dumping their inventory that there is almost no market for used items anymore, unless they are special in some way.  We pick up their “elegant” line, very large sizes, and extra-exciting patterns.  Everything else stays on the rack because we remind ourselves that we have 100 items still in inventory, and it will probably take 2 more years to sell them all.

Resale Value: Low


42. BETSY JOHNSON

Most Common Types of Clothing: Sweaters & tops

What to Look For: Thousands of dollars worth of Botox and plastic surgery has done nothing to dampen the success of Betsey Johnson.  Her brand and designs capture the flair of youth that she seems to be looking for at her doctor’s office. Betsey Johnson articles are often very flamboyant and include lurid colors, designs and embellishments.  Do a search for Betsey Johnson on eBay and spend 5 minutes browsing to understand her incredibly varied, yet consistent style.  You won’t regret it, as many of her pieces are worth close to $100 even in pre-owned condition.

The Current Market Outlook: The odder the piece, the more you can ask for.  Vintage Betsey Johnson sells extremely well, especially sweaters.  Apparently we haven’t found the right price for sweaters, because the last 3 we have found have sold for $65, $80, and then $100…all within 24 hours.  Also keep an eye out for unusual dresses and blazers.  Basic shirts are understandably worth less and we’ll typically leave them alone.

Resale Value: Medium


43. JUICY COUTURE

Most Common Types of Clothing: Shirts & jackets

What to Look For: The first time I met my wife’s grandma, she was wearing a full Juicy Couture tracksuit, platform flip-flops, and holding a massive Starbucks coffee (it was 2014….)

While that might have given me a tainted view of the brand, it hasn’t stopped me from profiting off it!  The most common item you’ll find is the tracksuit hoodie jacket with some sort of massive logo on the back.  Give these a pass unless they’re in excellent condition.  From our experience, the type of person who is wearing Juicy places a high value on looking nice – so don’t pick up worn out pieces.

The Current Market Outlook: Fair.  The majority of Juicy pieces are no longer considered to be very “in-demand” style-wise, but nice pieces still sell.  We recently found a NWT jacket and pants at a thrift store that sold for $80 in 3 days!

Resale Value: Low


44. ASOS

Most Common Types of Clothing: Dresses, tops, & jackets

What to Look For: We find mainly dresses from ASOS, and the ones with bright and fun patterns do particularly well.  We typically don’t grab basic tops but make an exception if they are particularly interesting.  ASOS makes a full women’s line (and a short-lived kids line which is worth flipping), so also look for jeans and jackets.

When you list an item, be sure to list it by the US size and not the UK size!  We have mixed them up more than once.

The Current Market Outlook: Fair.  Good items sell, typical items sit – so be selective in your sourcing.

Resale Value Low


45. CHANEL

Most Common Types of Clothing: None are common

What to Look For: Coco Chanel is an *extremely* desirable, high-end brand that is rare to find in thrift stores.  While it has been found, we have had more luck buying pieces off our local craigslist or finding them at estate sales.  Even t-shirts (one of their cheapest items) can sell for hundreds of dollars used.  If you find a more complex piece, start planning your cruise.

The only authentic Chanel piece we’ve managed to find at a thrift store was a pair of sunglasses that Kirstie found at the bottom of a $1.  They were a bit scratched up but ended up selling for $150 + shipping.

If you are hoping to get lucky and find Chanel at a thrift store, looking for the logo is probably your best best.  However, you’ll probably have more luck sourcing it intentionally elsewhere.  We routinely buy Chanel items that were foolishly put on eBay auction, and then relist them with a much higher BIN (buy it now).

As with all desirable designer brands: BEWARE OF FAKES!

The Current Market Outlook: As strong as ever. For as they say…”fashion changes, but style endures.” -Coco Chanel 😉

Resale Value: High


46. HERMES

Most Common Types of Clothing: Scarves, Silk Blouses

What to Look For: The Hermes logo is familiar to anyone who has been in the fashion industry for more than a day.  As you could probably divine from the label, Hermes is a Paris based brand.  Famous for their silks and obnoxious patterns, Hermes articles are quite valuable and found at thrift stores surprisingly often.  Your best bet is in finding a vintage silk scarf, which can go for anything from $60-$400 depending on the pattern.

The Current Market Outlook: Very good.  More items appearing on the used market actually seems to have increased the accessibility of the brand and the price it sells for!

Resale Value: High


47. MISOOK

Most Common Types of Clothing: Business Dress Wear

What to Look For: Sold mainly at Neiman Marcus and Nordstrom, EXCLUSIVELY misook is a fairly new brand that has taken the fashion world by storm.  They specialize in producing high-end, but easy-to-care-for knit pieces. The majority of their items tend towards business and dressy, so be on the lookout for business suits, cardigans, and high fashion tops.  Their style, while distinct, is not easy to pick out on a rack so you’ll have to be checking tags to find them.

The Current Market Outlook: Very good.  Misook continues to gain traction as more people become loyal followers of the brand.  As misook is not an extremely well known brand,  the used market is not yet clogged up with items.

Resale Value: Medium-High


48. SUNDANCE CO.

Most Common Types of Clothing: Sweaters & tops

What to Look For: Sundance (a Robert Redford resort) is only about 15 minutes from my house, and while I have been there several times, I had no idea that an awesome brand had sprouted in my backyard until I started reselling!  The “Sundance Catalog” of items is released annually and showcases a full line of women’s clothing, as well as jewelry and men’s items.  Keep an eye open for tops (particularly embroidered ones), cardigans, and jeans.

The Current Market Outlook: Fair.  The demand for higher-end pieces such as mohair and silk items has increased, while the market for basic items has slowed significantly.

Resale Value: Low-Medium


49. PRANA

Most Common Types of Clothing: Jackets, outdoor pants

What to Look For: prAna started out as a sustainably-sourced clothing company of hand-sewn yoga clothing, and has since been acquired by Columbia.  They now produce men’s and women’s clothing for rock climbing, yoga, outdoor water sports, hiking, and adventure travel.  While men’s clothing tends to sell better overall, we sell several prAna pieces a week and it’s a great bread and butter brand.  Look for jackets/sweatshirts and pants, particularly those meant for rock climbing.

The Current Market Outlook: Fair to good.  The used market may have hit the bottom, because pricing seems to have settled at a consistent $15-25 apiece for the past year.

Resale Value: Low


50. 7 FOR ALL MANKIND

Most Common Types of Clothing: Jeans & denim jackets

What to Look For: Avoid older, boot-cut 7FAM jeans, as you’ll be lucky to sell them for $10 +shipping.  Look for newer styles that are distressed, the desirable DOJO line, or are skinny/cropped.

The Current Market Outlook: Good for newer, stylish jeans, terrible for anything older and out of style.  Just be choosy and your items will move.Resale Value: Low



51. ZARA

Most Common Types of Clothing: Everything….

What to Look For: ZARA is a Spanish company that prides itself on “Instant Fashion.”  In the fashion world, the average company takes 6 months to take an item from conception to production.  Zara claims to manage this in only a week.  Because of this, they try to release what is hot RIGHT NOW and pushes out over 12,000 designs a year.  Trendy dresses, blazers, and jackets have all been good sellers for us.  Because there are so many ZARA items to be had, avoid basic blouses and shirts unless they’re still in style.  Leather/faux leather items (both jackets and pants) are great sellers as well.

The Current Market Outlook: Good/fair.  Zara is a well loved brand among bloggers and fashionistas, so as long as you’re picking up the right styles, you should have no problem moving items quickly and for a profit.

Resale Value: Low


52. MISS ME

Most Common Types of Clothing: Jeans & Denim Shorts

What to Look For: Everyone (including thrift stores) knows about MissMe jeans, and prices are typically sky high.  However, MissMe also has a range of tops such as blouses and hoodies which are worth picking up to flip.  As with jeans, look for the more highly decorated and flashy pieces.

The Current Market Outlook: The market has slowed overall but MissMe items are still worth picking up if you can get them cheap.

Resale Value: Low-Medium



53. NANETTE LEPORE

Most Common Types of Clothing: Dresses and swimwear

What to Look For: According to New York Magazine, “[Nanette Lepore]’s gypsy-influenced designs are feminine and youthful. The looks are full of bold colors and bright prints, with ruffles and lace that manage to look good-time-girly but not overly frilly.”

We’ve had the most luck finding Nanette Lepore dresses and items from the Nanette Lepore swim line at our local thrifts.  Pretty much anything from the brand will sell well, especially because very few thrift stores recognize the name.

Nanette Lepore is also one of the higher-end brands that you can pick up and Ross and we always grab a few pieces when they’re clearancing items.

The Current Market Outlook: Our Nanette Lepore items tend to move quite quickly.  As long as you don’t look at the MSRP, you’ll feel good about the sales!  The NWT items we’ve found have sold for only a fraction for what they were originally in the store.  Like 15-20% of retail.  So take that into account if you’re going to source the brand at stores like Nordstrom Rack.

Resale Value: Low


54. COLUMBIA

Most Common Types of Clothing: Jacket, shorts, shirts

What to Look For: Columbia can be an excellent brand for resale if you know what you’re looking for.  There are literally hundreds of Columbia items at any given thrift store, but the majority of them are not worth picking up.  Look for coats, fleeces in very good condition, and button downs with unusual patterns/designs.  Leave the t-shirts and shorts behind.

The Current Market Outlook: The market for basic items is already non-existent.  Keep to quality, non-basic items and you won’t have to fight the saturation.

Resale Value: Low



55. LEVI’S

Most Common Types of Clothing: Denim & vintage items

What to Look For: Pretty much everything from Levi’s is worth selling except for their basic jeans.  Keep an eye out for:​

  • Vintage high-waisted jeans, particularly 501s.  These can be cut into shorts or distressed if you have some skills and want to be more unique.
  • Vintage t-shirts
  • Denim vests and jackets
  • Current jeans that are NWT or show absolutely no signs of wear.


*This goes for all jeans, but be sure to check for…women’s stains…We’ve gotten home with many pairs of pants we thought were pristine, only to find blood spots on them… which makes them extremely difficult to sell.*

The Current Market Outlook: Very good for vintage items.  Vintage jeans and jean shorts are getting more popular, and we often spend winter stocking up on vintage Levi’s shorts.

Resale Value: Medium


56. ROCK REVIVAL

Most Common Types of Clothing: Jeans & shorts

What to Look For: Rock Revival is one of the easiest brands to pick out when you’re looking for denim.  Their logo is nearly always loud and proud on the back and when you couple this with the “innovative wash treatments, thick stitch lines, back pocket reverse Fleur-de-lis, and hardware” trademarks of the brand, you have a unique look that it hard to miss.

Thrift stores almost always recognize Rock Revival jeans (or just price them high based on the look), but we still pick them up.  Look for jeans, pants, and shorts, but only pick them up if they are a current style.  Don’t worry about extreme distressing, as this all adds to the “look” as long as the cuffs are fine.

The Current Market Outlook: Very good.  Prices have fallen slightly, but we can still get $40+shipping (or more) out of most pairs of current jeans and shorts.  We also keep a lookout for Rock Revival when we source at Ross & TJ Maxx, although they are less common there.

Resale Value: Medium


57. THE NORTH FACE

Most Common Types of Clothing: Fleeces, t-shirts, jackets

What to Look For: Like Patagonia, The North Face is an outdoor brand that has managed to become main-stream-desirable.  Look for vintage items, fleeces, down items and snow pants.  You can almost always find the style name (by searching the style number) which improves that sale price.

The Current Market Outlook: The current outlook for newer pieces and items in great condition is holding steady.  The North Face is one of those brands that we will almost always pick up.

Resale Value: Low-Medium



58. BCBGENERATION

Most Common Types of Clothing: Dresses, blazers, and tops

What to Look For: Max Azria has been active in the fashion world for nearly 30 years, so you’ll find a huge number of styles with his brand names on them.  Jackets and dresses do very well on the used market, the flashier and more unique the better.

BCBGeneration is just one of many lines from Max Azria that does very well on eBay.  Also look for: 

  • BCBGMAXAZRIA
  • Runway
  • Hervé Léger by Max Azria
  • Max Azria

The Current Market Outlook: The entire fashion house filed for bankruptcy and was sold in 2017, so it is likely that the used market will slowly diminish as the brand fades.

Resale Value: Low-Medium


59. PRINCESS VERA WANG

Most Common Types of Clothing: Dresses, jackets, & tops

What to Look For: Princess styles, of course!  Vera Wang is best known for her bridal designs, so if you’re feeling brave, keep an eye out for wedding dresses with her name on them.  Just be aware that wedding dresses can be VERY difficult to sell.  In the non-bridal world, keep an eye open for dresses, blazers, and jackets, usually with fun but not blinding patterns.  As with BCBGeneration, Vera Wang Princess actually represents several lines from Vera Wang that are worth selling.  All of the brand lines have the name Vera Wang in them (Simply Vera Wang, White by Vera Wang, etc.), so that’s all you really need to remember.

The Current Market Outlook: Fair.  The Vera Wang items you’ll find at thrift stores are likely to be from her collaboration with Kohl’s and will not bring any serious money, but it is a good brand to have on your bread and butter list.

Resale Value: Low


60. NICK & NORA

Most Common Types of Clothing: Pajama sets & nightgowns

What to Look For: Nick & Nora is a sleepwear designer that makes some of the best flipping pajamas! (See what I did there? ha) The more specific and unusual the pattern is, the more valuable your item likely is.  Niche items often sell slower though, so you have to wait for just the right buyer to come along.  Look for two-piece sets and nightgowns.  Don’t be tempted to pick up single pieces no matter how nice the pattern is, as they will sit forever.

The Current Market Outlook: When we first started selling, Nick and Nora sets would sell for $40 all day long.  Now, if you find good patterns and sit on them for awhile, you’ll be hoping for $30.

Resale Value: Low


You made it to the end! If you read this in one sitting, congratulations, you have the grit and determination to make it on eBay! If you didn’t, don’t worry. You now have the information to make it anyway. However, you’re only just scratched the surface on what your Reselling Revealed Premium Access gets you. Check out some of these other awesome articles: