JUNE 25TH 2018 UPDATE: THERE IS NO LONGER AN OPTION FOR SELLERS TO REFRESH THEIR RSS FEED. SEE WHAT YOU CAN DO INSTEAD HERE.
Did you know that there is a simple toggle switch that could greatly increase your eBay sales? If not, that’s our job as an eBay Selling Blog…to help you know how to increase your profits! So without further ado, let’s talk about what an RSS Feed is, how it can hurt your sales, and what you can do to turn the tables!
WHAT IS AN RSS FEED?
Simply put, an RSS Feed is a program which makes sure readers/users get the freshest data possible. An RSS Feed can both notify readers of new content or, in the case of eBay sales, affect search results so that the newest listings are shown first to potential buyers. In other words, the older your listings get, the further down in search results they appear. If they are listed long enough, it’s possible that your potential customers never even see your item! So how could it possible sell? (This is the reason that many sellers advise avoiding GTC listings).
HOW TO RESET YOUR RSS FEED
The most complete way a listing that looks fresh to google search engine program (known as Cassini) is to end you long time listings and re-list. However, this is impractical for any seller that has more than a few dozen items in their store (yes you do have to have a store to refresh your RSS feed). So how to do it….
- Find the RSS Feed refresh page on the eBay website (Click Here for quick access)
- Toggle on “Don’t activate your Fixed Price listings via RSS” and click Apply
- Wait. Waiting overnight is best, but people reccomend waiting for at least 6 hours before….
- Revisit the RSS Feed page and reactivate your RSS Feed.
- Sit back and reap the rewards of increased sales!
Now it’s worth noting that this method is not fool proof. It’s effects are temporary and it only refreshes the first 100 listings in your store. For this reason, we recommend refreshing your RSS Feed every couple weeks! Don’t get too refresh happy however as an established feed is necessary for your listing to show up on google, in ads, etc.
Also, if you’re looking for more ways that Cassini affects your profits and what you can do to increase your daily sales, check out our article: 6 Things You Can Do Now To Increase Your eBay Sales