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Before I ever listed anything on eBay I had been selling on Amazon for a couple of years. Given how large the eBay marketplace is I was totally shocked about the lack of tools available to help sellers. On Amazon, I could access a huge amount of research and analytics to help me price my items and calculate sales history.
In general, eBay sellers are left to guess. However, if you’re simply guessing about eBay prices you’re going to be leaving money on the table.
Luckily, tools for eBay sellers have progressed a bit and eBay price trackers are now available to help both buys and sellers.
While an eBay price tracker is not necessary for you if you are just looking to spend a small amount of time on eBay it can be a total game-changer for many people and their businesses.
Why Would You Want To Track Prices On eBay?
When I first heard of an eBay price tracker I wondered who in the world would use it. My eBay business model is almost entirely based on flipping thrift store items so I didn’t see a use for it.
After some study, however, I identified a couple of ways I could use a price tracker to improve my own eBay experience.
In general, there are three reasons to use an eBay price tracker:
1. To Get A Great Deal
If you are looking to score a great deal on an eBay item, using a price tracker can put you ahead of the competition. In several trackers, you can set parameters that, when met, will give you a notification.
For example, we routinely flip items off of eBay. Two of our favorite items are Louis Vuitton purses from Japan and previous generation iPhones. We can simply set our price tracker to notify us when there are 15 minutes left in an auction and the price is still under a certain threshold. That way we don’t waste time watching auctions for 7 or 10 days just to see them go sky high at the last minute.
If you’re looking to get a deal without spending all of your time watching auctions then a price tracker might be a great solution for you.
2. To Know How To Price Your Items
Researching sold items on eBay is a great way to learn how to price your item. However, eBay is an ever-changing market and what was true a month ago might no longer be true.
A price tracker is especially helpful for selling rare items when there isn’t much pricing history as you can access a more comprehensive pricing history to see how things have been priced (and how it may have changed) over time.
3. To Update Your Pricing In Real-Time
If you are a drop shipper then you absolutely need to be updating your prices in real-time. As many drop shippers use dynamic marketplaces (such as Amazon) you risk losing profits or going negative if you can update your prices when your source changes theirs.
5 Tools You Can Use To Track Prices On eBay
While I wouldn’t go as far as to say there is a perfect eBay price tracker on the market, there are a few different options that you may find helpful:
CheckAFlip is a newer tool that allows you to see and compare both current and completed listings on both eBay and Amazon.
If you type in a search it will compile all the data available and give you an average sell price for the item in both new and used condition. This is particularly useful if you are trying to figure out if something is a good deal or want to price an item you’re selling.
Here’s an example I ran for a rare lego set that I was pricing:
While CheckAFlip is a great starting point I have had it give some pretty errant results. Try several different wording variations and then double check actual sold results to verify what it’s telling you.
Worthpoint is a well established research tool for eBay sellers that has been around for years. Although it requires a subscription (there is a free trial) it has the most extensive resources available if you’re looking to price rare or unusual items.
It is not, however, a great option for repricing your eBay listings or getting price notifications on the fly. It really shines for those of us that flip items from thrift stores, liquidation lots, surplus auctions, etc.
Terapeak was once a competitor to Worthpoint but has since been acquired by eBay. If you have an eBay store you have access to Terapeak which can give you information on sales and pricing going back a full year.
Average Finder is a useful tool that allows you to find an average of the items that are currently for sale that meet your search. It has the added cool feature of including the average portable charged so you can figure that into your price if you’re selling.
5. Mark Sight
Mark Sight is a paid service that shows you not only pricing on eBay but the best time to start and end your auctions for a particular category, average number of bids, sell-through rate, and more.
While not an eBay price tracker in the strictest sense, it does check prices for you and can add value to your business.
It’s worth noting that none of the above is a perfect all-in-one solution. If you are looking for an eBay price tracker that will handle everything for you you’ll have to consider using several tools in tandem or hiring a VA to help you out.
If you’re drop-shipping there are automatic price adjusters available but, for the rest of us, we’ll have to stick with the limited eBay price trackers that we have. Just double check your results!