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Many people have a love/hate relationship with eBay. Especially when it comes to fees.
When we first transitioned from part-time selling to full-time we doubled our sales in the very first month. We worked long hours and put everything that we could back into the business to purchase more inventory, keeping out only enough for rent. At the end of the month, we were hit with a $600 fee invoice from eBay…crap. We hadn’t kept out the money to pay our fees!
eBay might not have left us with any money for rent, they did leave us with lots of questions. Namely, what percentage does eBay take in fees? Like, really?
Now that we’ve been around for longer, we understand that our situation was not unique. Many first time sellers (or experienced sellers trying to expand their operations) are shocked by the amount that eBay charges for selling on their platform. In order to fully understand eBay fees (and avoid suspensions, bans, etc.) we’ll need to pick through the nitty-gritty that isn’t on eBay’s front page. So let’s get into it!
What Percentage Does eBay Take?
eBay takes 2-12% of the sale’s final value (item cost + shipping). The percentage taken in fees varies based on the category the item is listed in and whether or not you (as a seller) have a personal or store account. Listing fees, transfer fees, and sales tax are not included in eBay’s fee percentage. The average eBay seller ends up paying eBay between 12-14% in total fees.
|eBay Category||Fee Percentage||Maximum Fee|
|Jewelry & Watches||12.85%||$750|
|Books & Magazines|
Movies & TV
Music (except Vinyl Records)
|Heavy Equipment Parts & Attachments > Heavy Equipment|
Printing & Graphic Arts > Commercial Printing Presses
Restaurant & Food Service > Food Trucks, Trailers & Carts
|Musical Instruments & Gear > Guitars & Basses||3.5%||$350|
|Men > Men’s Shoes > Athletic Shoes|
Women > Women’s Shoes > Athletic Shoes
|0% if selling price is >$100||–|
|All Other Categories Not Listed Above||10.2%||$750|
The transition to eBay’s new Managed Payment system has not done much to alleviate fees. Many sellers had hoped to avoid PayPal’s extra 2.9% plus $.30 per transaction but it stimply moved to eBay’s payment platform.
If you are a top-rated seller or have a store subscription your fees will be marginally lower.
What are eBay fees so high?
As offensive as it is for some people, it’s not surprising at all that eBay charges to sell on their platform. If you are one of those special people who think that eBay should simply provide a cheaper (or free) service then you probably don’t understand what a magical unicorn eBay is.
If you check out other platforms (Amazon, Poshmark, etc.) and physical locations such as consignment stores and you’ll be hard-pressed to find someone that takes less than 20%. And that is typically at a place with much less traffic, trust, and brand recognition than eBay. So, assuming you’re one of those decent human beings who simply want to understand fees rather than get around them, roll up your sleeves and let’s get started!
Our eBay Fee Breakdown (Monthly Basis)
Let’s start off by saying that the amount eBay charges can vary slightly depending on what categories you sell in, your listing format, how long items take to sell, etc. We’ll use one of our stores as the example, as it is pretty representative of what the average seller is doing on eBay:
Monthly Store Stats:
Total sales for the month: $8,688.68
Average Active Listings During the Month: 1510
New Listings During the Month: 200ish
Sell-Through Rate: 34.4%
Types of Items Sold: 90% Clothing & Shoes
Fees Paid: $1,147.83 (We also had $36.83 in final value fees credited for returns)
Total Fee Percentage: 13.2%
Total eBay Fees
If you did the math from the above info, you can see that we end up paying significantly more than 10% per month to eBay. The truth is: average fees for eBay sellers typically range between 12-14%. On your Account Summary Page, you can actually find an itemized breakdown of everything that contributed to your invoiced amount for fees over any given period. So – now that we know what percentage eBay takes, let’s talk about why they’re taking it…
What does eBay charge for?
- Store Subscription. We currently pay for a Premium Store on a monthly basis for this account. Paying for a store at some level is nearly always advantageous for volume sellers because it lowers the amount that eBay takes in fees. Our store subscription gives us free listings every month, lower insertion fees, and lower final value fees. We figure that (during the example month) having a store saved us over $600 (compared to having no store at all). Check out how much eBay charges for each of their stores and how it’ll affect your fees here.
- Final Value Fees. For non-store owners, eBay charges 10% of the amount that hits your PayPal account (sale price plus shipping). If you have a store, this number is 9%
- Listing Fees. Every time you list (or re-list) something eBay takes a fee. Store owners get a limited number of free insertions every month but for everyone else (or after you use up your free options) it runs around $0.30 per listing. Now that all eBay listings are Good ’til Canceled you don’t get around any fees. It just means that you automatically pay the fee every month when the item is relisted. If you have 1,000 items that aren’t selling quickly this can add up pretty fast!
- FedEx Shipping Fees. If you ship an eBay item via USPS they pull the money for the label out of your account as soon as you click “Ship.” However, if you ship via FedEx, the cost is simply added to your fees and you pay them at the end of the month.
- Promoted Listings. If your choose to utilize promoted listings in your business model then you’ll pay for anything that sold through a promoted-listing-click at the end of the month.
Why does eBay charge fees on shipping?
When any item sells, you pay a final value fee which comes off of the combined total of purchase price + shipping. In the old days, the cost was charged only on the price of the item. Knowing this, scumbags who wanted to sell for free on eBay started listing their $150 items for $0.01 with $149.99 which meant they paid virtually nothing in fees.
With the introduction of the Promoted Listings feature, eBay now has a way to charge extra fees to anyone who wants to help line their pockets!
It used to be that the very best listing would be shown at the top of search results and you could optimize your listings to increase your sales. While this is still true to some extent, you now have the option to pay a greater final value fee to have your listing show up higher in searches in a “Promoted Listing” box. If someone buys your item within 30 days of clicking on the promoted listing, you pay an additional fee. The amount of this fee is determined by you (the seller) when you fill out the form to promote the listing.
How do I pay my eBay fees?
eBay fees are invoiced at the end of every month. In the first couple of days of a new month, eBay will send you an invoice for the amount you owe for the previous selling month. However, you can pay them at any time of the month and the payment will go on your account as a credit towards the upcoming invoices. To pay your fees, simply go to your Account Summary Page and click “Make a one-time payment.” As much as we’d love it, having your fees taken out of each sale automatically is not an option.
If you do not pay your invoiced fees, eBay will try to take them out automatically from the payment method you have on file. This typically happens for us on the 16th of the month, but this seems to vary from seller to seller. If the payment is not successful, you will lose the ability to list new items or revise your current items. You can still sell, ship, and perform other “administrative tasks” such as responding to emails.
If you add an automatic payment method, you can get back to listing items even if your fees aren’t yet paid. If your fees aren’t paid by the next time you are invoiced, then the invoices are combined and you lose the ability to list anything until the entire invoice is 100% paid.
At this point, you are risking having your listings removed and your account suspended. Although it may seem otherwise when you have a huge fee bill, eBay has no desire to ban you. They simply want you to pay what you owe and continue selling on eBay (in other words, continue making them money).
5 Ways to Stay on Top of your eBay Fees
The best way to avoid out-of-control eBay fees is to (*shocker*) control them. This may sound a bit glib, but there are a number of things you can do to reduce the fees you have to pay. The amount that eBay takes is not set in stone. While the difference may not be huge, but a reduction of fees by 2% is a direct increase of your profits by the same 2%. These are the 5 methods that have shown the biggest results in lowering our own fees:
- Don’t Have Stale Inventory: Having inventory that sits on eBay for too long ends up accumulating fees because they eat up your free listings. We have over 300 items that have been listed for over a year. If we streamlined our store and kept our inventory moving, we could save an addition $30 a month on our fees.
- Upgrade Your Store: Making sure you have the right level of store is a great way to save money. Conversely, having the wrong store can also cost you extra money. Check out the link to eBay’s Store Descriptions above to make sure you currently have the one that’s right for you. Also, paying for your store on a yearly basis may cost more up front, but saves you a chunk of change in the long run. If we paid for our store on a yearly basis, it would save us $15 a month.
- Use Promotions Wisely: We don’t promote listings until they’ve been live for 30 days. We find that, during that first 30 days, around 50% of our new items will sell whether they are promoted or not – so we choose to avoid paying the additional fee. We reserve promoted listings for moving stale inventory or inventory that is in a saturated market.
- Sell Items Locally: Selling locally can be a bit of a bummer if you’re addicted to increasing your 60 Day Total on eBay, but it pays off well in the long run. Even if you have to take a bit less for it, selling an item locally means you don’t have to take as many pictures, pay a final value fee, pay for shipping material, spend the time shipping it, or worry about returns. This is especially true for large or high-value items that may be damaged in transit or that rack up large final value fees.
- Pay Fees Regularly: Our fees don’t really get overwhelming unless we neglect them throughout the month. It is part of our routine to simply pay our eBay fees daily after we’re done with shipping. Other sellers pay their fees on a weekly basis. The important thing is finding a schedule that works best for you to keep from getting overwhelmed!
If you’re still shocked by the amounts eBay it taking from you eBay month, you can utilize an eBay Fee Calculator to get an idea of what you’ll be charged.
So it it still worth it to sell on eBay?
For us, yes. Although there are downsides, eBay really does provide an amazing service. If you have never tried to build your own website, you may take for granted how magical it is to be able to post your item somewhere and get tons of traffic. If you want to get your feet wet selling online, we still maintain that eBay is the best place to do it. Even though it seems that your fees may add up quickly, eBay’s fees are similar to Mercari’s fees and significantly ower than Poshmark’s.
Now that you are aware of the true costs of selling on eBay, you can judge for yourself, is it worth it? Well ask yourself this, what are you losing by not selling on eBay?
3 thoughts on “What Percentage Does eBay Take in Fees? (Ouch…)”
Thank you for writing these articles. They do help give a different perspective to the ebay experience. Especially for those of us who have been on ebay for a long time and have seen the progression and escalation of fees. I started almost 20 years ago selling model trains. I believe the fee was 3% back then. Then they added fees on shipping costs like you mention in this article. Then up to 10% etc. etc. I just sold my first item on the new “managed” plan and was not happy that it will take 7 – 8 days to get my money while having to pay to ship the item within a 4 day window. I’m also not happy that on the managed plan they now charge the 12.35% fee on sales tax. That adds up on higher priced items going to states with high tax rates. It also was a shock that shipping costs to buyers have skyrocketed, but as a seller, I get a 50% discount on the shipping fee. How long do you think it will take before buyers, myself included, will start complaining to sellers that they know you pay half what they are being charged for shipping ? My buyer was charged $82 for an 18 lb box using UPS going from Pa to Ca. I paid $41. Maybe if the items you are selling are small and light weight, the shipping cost and sales tax fees won’t be that significant. Modern Lionel style model trains are large, heavy, and costly, so the fees end up being significant. Train buyers are born Scotsmen (not willing to part with an extra penny) LOL and aren’t going to want to pay the higher prices that will need to be charged to offset the higher fees. Like you say, you have to see if the new managed ebay model will work for your business. It was a shock for me. I’ll have to evaluate for the future. With Covid restrictions, online selling is just about the only place you can sell now. Thanks again for your insightful articles. Good luck with your ebay business.
ebay sucks and it gets worse and worse. It was decent back in the day when the dual feedback system was still in place, plus multiple payment methods. Now its pretty much, seller beware.
Unfortunately, there is no competitor site for a seller to go to. I have looked thoroughly. There are some niche places, but nothing thats a catch all. So basically, they have no competition and their fees just keep creeping higher.
It seems since ebay started using the managed payment system, like Mercari uses, I am making a lot less money now than I did before. I was shocked to see a payout of only $4.00 bucks on an item I sold for $12.95 and where shipping cost were $3.00 out of that. Then realized they were taking shipping cost for another sold item right after that out of that payout. It’s very confusing and hard to keep track with such a system.
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